Silvia Grimaldi wioll be Speaking at
Narrative in Practice 2013: Creative Symposium
2 November – 9.00 to 5.30
St Luke’s Community Centre, 90 Central Street, London, EC1V 8AJ
“Narrative plays a central role in the way we interpret and communicate our experience of the world and our interactions with it. Narratives help us organise events and make sense of time, empathise with others and move us on an emotional level. Because of this, using an object is not only an experience, it is an interaction and it is narrative in nature.”
About the talk:
I met Narrative through Surprise. I was working on a project for my master’s thesis, looking at how surprise could be used within product design on a level that went deeper than novelty, to create interesting or meaningful experiences through the objects. While working on the project and writing about it after I realised that creating surprises within the user’s experience of the object inherently creates a temporal aspect, a before and after. There is a state of expectation before the surprise, and by definition the surprise needs to change this state to a different one.
This led me to be more interested in ideas around interpretation of objects over time, and designing the experience of an object as opposed to the object itself. Narrative seemed like a useful tool in order to help organise these experiences over time as well as give meaning and richness to these object experiences.
My PhD Designing Narrative Product Interactions looks at how narratives can be used to enhance both the design process and the user experience of object. In particular it takes films as a starting point and analyses which elements from the film, such as characters, structure, meaning, emotional reactions, etc., could be used by designers within product experiences.
The final aim of my PhD is to come up with a series of guidelines to help designers think of the product experience in a narrative way and to design tools for designers to use within the design process which can help to create highly tellable objects. Highly tellable objects should lead to user experiences with high narrativity, which will be more prone to being experienced, interpreted, remembered and retold with gusto.