Silvia Grimaldi

IMG_2073_cropped_image_by Alys Tomlinson
photo © Alys Tomlinson

Silvia is Course Leader on BA (Hons) Spatial Design at London College of Communication, University of the Arts London and in the past has run the BA (Hons) Graphic Product Innovation at the same college Silvia was born and grew up in Rome, then moved to the USA for undergraduate and to London for postgraduate studies. She works as a designer, researcher and academic and runs her own company, Nimble Critters, together with Jesus Felipe. Her research focuses on product experience, narratives and emotional design. She has taught at several universities and colleges in the USA and the UK.


Silvia is working towards a practice-based PhD at Central Saint Martins entitled Designing Narrative Product Interactions, looking at the role of narrative in users’ interpretation of product experience.

Past research work focused on emotional design, in particular investigating the role of surprise in eliciting product emotions. This resulted in the Ta-Da Series which won an honourable mention in the ID Magazine annual student review 2006.

She has presented papers at DPPI 2013, Designing Pleasurable Products in Newcastle UK; NORDES13, Nordic Design Conference in Copenhagen; Design and Emotion conferences in London (2012), Hong Kong (2008) and Sweden (2006) as well as at the DeSForM conference at Northumbria University (2008). She wrote a chapter included the book Design & Emotion Moves (2008), edited by Pieter Desmet, Jeroen Van Erp and MariAnne Karlsson. All papers are available as PDFs on Mendeley at

In addition Silvia has been carrying out research on social design, including a project about how an interdisciplinary service-based approach to design can be used in hospitals to map the patient experience and, through design interventions, improve the patient’s wellbeing.

Design Work

Silvia is on sabbatical from running Nimble Critters with Jesus Felipe, with whom she developed the ETree, an interactive electroluminescent light which has been exhibited at the London Design festival and Milan Furniture Fair. She also consults on product and web design.

Follow Silvia on linkedin, twitter, mendeley, academia, PhD blog

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