Last week our some of our students went on a research trip to Shoreditch, to both widen their understanding & experience of the UK’s spatial design industry, and to do a little research at one of London’s smaller museums.
First stop, http://www.campaigndesign.co.uk/ a design studio known for its conceptual, innovative & technologically integrated approach to branded spaces, in particular the retail experience
‘We create engaging consumer experiences for discerning clients’ – Campaign
Creative Director, Philip Handford welcomed us to his studio, and gave us all an insightful overview of his company and it’s development, his personal design ethos and his hopes going forward for the company. He also shared some illuminating facts about the way Campaign approach larger scale projects.
It became evident to the students that successful collaborative skills are essential on any kind of large scale retail design project, where increasingly a variety of design disciplines are coming together to create exciting three dimensional ‘experiences’. These might include interactive, digital, sound, lighting, graphic applications or film, but it is clear the pivotal role Campaign play in developing the overall spatial concept design, narrative, structure, and atmosphere of a space. It is good to see this, as it makes us all appreciate how well placed the BA Spatial Design course is at LCC, being surrounded by fellow students and lecturers on parallel courses to collaborate with, not only while at college but also in their future careers.
As we were shown around the office, it was also very interesting to see how the latest three dimensional printing technology is being used in house, as a testing and prototyping tool for the development of design ideas. For each project also how important it is to always have samples of the materials you are designing with close to hand….
Next stop http://www.geffrye-museum.org.uk/ Museum of the Home, only a short walk up the road, but a very different spatial experience to our previous stop.
Our overseas students were interested to find out about the residential interior’s of the UK’s middle classes through the century’s, as two of them are thinking about looking at furniture design in relation to spatial design a summer research projects. It was also interesting to try and explore how the term ‘middle classes’ has evolved in the context of our social history, and impacted on the development of London housing stock
The 1965 room and it’s furniture proved the most popular amongst our students, along with the beautiful gardens to the rear of the building, these were also divided into areas of planting and design of the 16th century through to the 20th century.
Students commented that the Museum feels a bit like a small ‘oasis or time capsule’ in the the middle of what is a very urban and quite commercial part of the city.